Is Gap considered a luxury brand?
Is GAP a high-end brand? Unlike large fashion houses, Gap isn't a high-end brand. Gap sits at the mid-market levels and is found in most malls or shopping centers worldwide. Their prices are affordable, however, they do offer good quality – better than online fast-fashion websites anyway.
Is GAP good quality? Yes, GAP's clothes are good quality. I've owned a pair of their jeans for seven years, while wearing them several times a week and washing them at least once every two weeks. They're surprisingly robust.
Spanish fashion chain Zara has expanded so rapidly in recent months that it has overtaken its main US rival Gap to become the world's largest clothing retailer.
The Gap, Inc. is a specialty apparel company offering clothing, accessories, and personal care products for women, men, and children under the Old Navy, Gap, Banana Republic, and Athleta brands.
Gap's brands
While most people know Gap as the mall-based mid-market Gap brand, it owns four other brands: Banana Republic, Old Navy, Athleta, and Intermix. Banana Republic is Gap's upscale brand with higher-end materials, detailed craftsmanship, and an upper-middle class feel.
“I think one of the reasons Gap was so successful is that it appealed to people who wanted to look stylish in the crowd, rather than stand out from the crowd,” he said. When these ads came out, Gap was ubiquitous. In 1999, it had more than 2,000 stores around the world, and Gap Inc's sales had reached $11.6bn.
Gap was founded in 1969 with a simple idea—make it easier to find a pair of jeans that fit with a commitment to do more. In the over 50 years since, the company has grown into seven brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity, and sustainability.
The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.
Gap's products are 40-50% costlier than those of Zara and H&M, and higher costs, in part, are traced to the US company's sourcing procedures.
Compared to other brands, Gap is expensive,” said a top executive at a Maharashtra mall that has a Gap store.
What does H&M stand for?
1968. The name is changed to Hennes & Mauritz when Erling Persson buys the hunting and fishing store Mauritz Widforss in Stockholm, including a stock of men's clothing.
The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.

Still, consumers will notice a difference in price between the two brands, plus a difference in marketing. According to Gap Inc., Old Navy is tailored toward families, while Gap is marketed as a more sophisticated brand.
“I think one of the reasons Gap was so successful is that it appealed to people who wanted to look stylish in the crowd, rather than stand out from the crowd,” he said. When these ads came out, Gap was ubiquitous. In 1999, it had more than 2,000 stores around the world, and Gap Inc's sales had reached $11.6bn.
Major players in the fast-fashion market include Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look. Many companies are both retailers and manufacturers, though they often outsource the actual production of clothing.